Mini style guides for apparel and home goods for the Discovery #MINDBLOWN kids brand. The guides have different themes every year, and this year we did space and robots.
We got some amazing illustrators onboard to help refresh these themes that can sometimes feel very generic because they are so commonly used. I love using different style artists for this type of projects so you can get a new fresh take on it.
Discovery is the number one STEM content provider in the world. Created for curious kids everywhere, Discovery #MINDBLOWN is a purpose-driven brand deeply rooted in Discovery’s guiding principles of exploration, education, and entertainment.
#MINDBLOWN is powered by Discovery Science Channel and Discovery Education — the leading digital learning company in the United States.
ROLE: Creative Director
CREDITS: Design by Denny Chen, Beau Walters
Illustrations: Jonathan Calugi (space)
Jon Burgerman (robots)