Uber nickelodeon brand style guide, Upfront 2013 screen presentation, collateral and environmental design.
ROLE: Design Director
CREDITS: Designed by Nick Brand & Events team. Serious shoutouts to Jane Trieu and Amelia Irwin for discussing the dos and dont’s of the brand until our heads exploded with slime. This went on for the better (or worse?) part of the year until we finished the guide in 2013.
I worked at nickelodeon for 9yrs before we could use any other colors than white and orange in a style guide for the core umbrella brand. CRAZY! Finally in 2013 the multi color floodgates opened. PRAISE BE.
If you scroll all the way down you can see a tiny bit of how the guide came to life On-Air in the beginning stages of it.
VPCD: Mathew Dunteman
Animation Studio: Dyrdee
The second video “big mouth” I honestly think happened because we discussed the brand guidelines so much so we figured we might as well include some official mouth art in the final style guide.
Animation Director: Chris Papa
Illustrator: Jonathan Calugi