Global style guide, logo, environmental design for all events surrounding the KCA weekend and all collateral materials for Nickelodeons Kids’ Choice Awards 2013 hosted by Josh Duhamel.
We wanted the guide to feel like pop art done by kids. (Kids that obviously got an A in art class) This is how we described it in the guide:
POP GOES POP! Get ready for a visual POW that will blow your mind! For the 2013 Kids’ Choice Awards Style Guide we’ve taken a modern spin on pop art and twisted it up, Nickelodeon style.
Combining real photos with bright, bold backgrounds featuring loud patterns and dynamic, colorful type, the compositions appear to move before your eyes.This guide provides mind-bending backgrounds with a 3-D feel; patterns that blur the lines between where the outﬁts and accessories end and the backgrounds begin; slime like you’ve never seen; and emphasizes crops that are up close and personal.
It’s bold, it’s bright, it’s in-your-face, it’s Nickelodeon! The 2013 Kids’ Choice Awards Style Guide, TOTALLY RAD!
This year also included a photo shoot to get "kid hands" making fun poses, to composite into the guide. We had to edit out more foul gestures and gang signs than you think.
Environmental design include (but not limited to) all party locations for the KCA weekend such as Viceroy, Shutters on the beach, Casa del Mar hotels, Barker plane hangar and Santa Monica Pier.
Scroll down for some back in the day celeb pics. The Kylie Jenner lip challenge definitely did not start yet.
Check out the hilarious host promo the Nick On-Air team made, Duhamel does Katy Perry better than, well, Katy.
Also check out the video from KCA’s Argentina. I think they did a super fun job translating our graphics into animation for On-Air.
ROLE: Art Director
CREDITS: Nickelodeon Brand & Events team, special shoutout to Jane Trieu, John Kutlu, Shino Urano, Kristen Williams