Global style guide, logo environmental design for all events surrounding the KCA weekend,, orange carpet and collateral materials for Nickelodeons Kids’ Choice Awards 2014, hosted by Nick Jonas.
This guide was based on the makers movement that was huge at the time. We wanted it to feel like it had been done by kids and put together outside of the computer with items such as a knitted blimp, cardboard slime and glitter explosions.
Environmental design include (but not limited to) all party locations for the KCA weekend such as Viceroy, Shutters on the beach, Casa del Mar hotels, Barker plane hangar and Santa Monica Pier.
When you scroll down you can see how the awesome nick-On Air team made our graphics come to life on TV, so cute!
Every year for KCA I have a custom jumpsuit made based on the style guide (bc one can never brand oneself enough right?!). Ofcourse they are all created by the Brooklyn jumpsuit KWEEEN ButchDiva. As always we do this last minute because who needs sleep anyway. Peep our behind the scenes in last vid. We did a denim spandex onesie with custom patches all over for the orange carpet, and a playful lego jumpsuit for the afterparties, all obviously based on the 2014 “We Made It” theme.
ROLE: Design Director
CREDITS: Design by Nickelodeon Brand & Events Team. (Shoutout to Jane Trieu)
Production/Event company: JLC - Joe Lewis Company