Global style guide, logo, environmental design for all events surrounding the KCA weekend, orange carpet and all collateral materials for Nickelodeons Kids’ Choice Awards 2014, hosted by Mark Wahlberg
(Who def needed a better hair cut at the time, am I right ladies?!)
LETS GO WILD! THIS IS MY FAVORITE KCA OF ALL TIMES. Everything I love in life is in this guide. Gold chains, wild animals, fake nails, exotic prints and patterns galore, I could go on and on. And on.
I mean we made the entry to the Santa Monica Pier a giant inflatable tiger mouth with a gold tooth. WHAT! IS THIS REAL LIFE?
This guide is loosely based on a previous birthday party of mine in 2013 (one of the infamous Jumpsuit Jumpoffs (google it) My theme for that party was Welcome to the Jungle-so when i say loosely I mean we pretty much recreated the Jumpoff at KCA 2014, only with a slightly bigger budget.
We pitched a board of it and somehow it f*cking made it to the end. DREAMS DO BECOME REAL GUYS. After that happened I knew i could safely leave Nickelodeon. My work here is done! MIKE DROP ( well ok they also sponsored my green card but still)
Somebody asked if we based it on the Katy Perry video Roar. Bish please! that vid came out months after my party.
Also, the casual tiger jumpsuit I’m wearing on the ABOUT page was custom made for the KCA orange carpet, with hopes of ending up in the background footage on E!
ROLE: Design Director (and self proclaimed leader of the Go Wild movement)
CREDITS: Designed by Nickelodeon Brand & Events Team. Special shoutout to Jane Trieu (she is an honorary tiger at this point- and also second in command on most nick projects fyi), Shino Urano, John Kutlu
Production/Event company: Freshwata (shoutout to Lisette Elhayani)
Scroll down to see a video from them of how they work with us. We make the art, they make it happen, nobody sleeps, It’s f*cking awesome when you get to work with awesome people!
And If you scroll all the way down you can see a how this wild style guide came to life on TV by the amazing nick On-Air team. (Please note the Swedish viking lion;)
Animation Studio: Blur (killed it!)