Mini style guide for use on apparel and home goods for the Discovery #MINDBLOWN brand.
Did you know that crocodiles swallow stones to help them digest? Me neither! But these are these are the kind of things you learn while working at the Discovery Channel.
So we took these really funny and educational facts and turned them into art for apparel and accessories. . Genius! That paired with Discovery being an educational brand made for a great fit.
As you can see the illustrations speak for themselves. Sometimes you gotta make your job easy and all you need to do is to is to hire someone dope. The art is so funny and sooooo cute! Dave Arcade killed it (now if he could only stay on deadlines…)
We also incorporated the Discovery logo in a seamless way into the art without it feeling forced for some extra branding. I think we succeeded!
I always try to direct stuff that I want to wear myself or be proud to give to someone else, and these graphics are definitely that!
Discovery is the number one STEM content provider in the world. Created for curious kids everywhere, Discovery #MINDBLOWN is a purpose-driven brand deeply rooted in Discovery’s guiding principles of exploration, education, and entertainment.
#MINDBLOWN is powered by Discovery Science Channel and Discovery Education — the leading digital learning company in the United States.
ROLE: Creative Director
CREDITS: Guide design by Denny Chen, Beau Walters
Illustrations: Dave Arcade